Building in public is the future of marketing and brand building.

In simple terms, it is an intentional practice of creating content and sharing your company’s story as it unfolds — with transparency, openness and vulnerability. This refreshingly gutsy and novel approach allows you to stand apart from the noise in the marketplace and organically attracts other like-minded people people into your channels on the Internet.

Many of these eventually become your customers, co-founders, investors, employees or supporters of your mission.

You can choose to build in public on any social platform (like Twitter, Linkedin, Tiktok) or on online communities such as Indie Hackers or Reddit.

→ Here’s a deep dive if you’re curious

What are the specific benefits of building in public?

The benefits of building in public are multi-dimensional. Here are some:

• Stay in the forefront of your target audiences’ minds (traffic boost)
• Build trust in your community, and sell without actually selling
• Build buzz and momentum for your product launches by getting your true fans involved from the start
• Lightning-fast feedback loops
• Public accountability for the goals
• Allow your story to attract investors, employees and key hires for your business
• Access to wisdom of the crowd and an abundance of inputs across the board
• braintrust/useful network for anytime you get stuck
• loyal community ready when you launch any product

How is it different from building in stealth?